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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Ask and answer questions. Find out who’s talking. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms.

SM2 189
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction. Share this on LinkedIn.

SM2 187
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160
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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. One of the best features within the Sentiment Metrics system is the ability to respond to comments, questions, and remarks directly from the system.

Cymfony 152
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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. A social media listening tool can help uncover those questions. Ideally, your advocates then help you propagate your message and answer questions, functioning as volunteer marketers.

Alterian 126
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Social Media–What Do I Do With All This Data?

Janet Fouts

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Great, cool, you’re on the right track.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Jenara Nerenberg.

Twitter 279