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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). Syndication. CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC).

Template 167
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14 Things I Think I Think About Social Media

Convince & Convert

Create a content ladder to leverage and syndicate your content. I think this is the case for many companies that just jump in feet first without surveying what they're getting into. Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60
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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content.

Tools 201
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30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. your contacts, other blogs, and 10 top syndication sites. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. a beginner’s guide, biggest myths or misconceptions, case studies, etc.).

Resources 195