Taking Facebook Seriously: Turning Pastime into Revenue Strategy
Mindjumpers
AUGUST 28, 2012
Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. In addition to these metrics, roughly 72% of marketers said social media helped them close deals. How Social Is B2B? Infographic].
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