B2B Influencer Nielsen Social CRM 
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&#
Convince & Convert
APRIL 6, 2010
Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Sharing this with my readers, very well laid out! link] Top ?
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Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.
Convince & Convert
APRIL 22, 2010
We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.
Convince & Convert
SEPTEMBER 20, 2010
The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. The company can’t ignore me then!&# Which do you believe?
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