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Sherrilynne Starkie

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Is spin all about lying?

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. How to fire your PR agency. Spin Sucks author, Gini Dietrich agrees. Related articles.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Yet, creating and running social ads is how consultants most-often support sales. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly.

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