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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

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Is Social Conversation a Myth?

Convince & Convert

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

He is at the center of the community so far, as we map it out. If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. It turns out that there is not just one community here either. Marshall: Exactly.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

The Wall Street Journal said email’s era had ended thanks to Facebook. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. March 2009. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” October 2009. So is email immortal?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

sCRM [link] via @jaybaer [link] Andrea @ Consultant Journal I tend to think that the trickiest customers are the evangelists. These are the people who, when delighted, tell everyone they know. They are the same people who will tell everyone – and I do mean everyone – when something goes wrong.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.