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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Most direct marketing advertisement methods (paid search, etc.) In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa.

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