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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. He also blogs at Dare to Comment.

B2B 115
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R. Consumers overwhelmingly prefer to learn about and research products organically via conversations versus being bashed over the head with ads. See how that works? Translation?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social. Jay: You are.

Company 120
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Liz Bonilla. Lisa Cramer.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Influence in social media: how to find the top bloggers by blur Group. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

some sort of in-depth market research on consumer demand that. Eric : VP of Marketing at Edison Research. journalism major, or legitimate market research. We’ve been actually linked from some of the industry blogs as well, and now we’re getting really closely tied into the industry influencers. Eric : Yep.

Software 118