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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

JT Pedersen provides a short list of his favorite plugins for personal and corporate (non-ecommerce) blogs, including both popular favorites (the AddThis Social Bookmarking Widget, BackUpWordPress) and some interesting but lesser-known add-ons (Twitter Mentions as Comments, and WP Smush.it to improve load times).

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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

8 ways for businesses to use social media. Optimizing your business listing for local search supremacy. Social Media. 10 free social media tools every PR pro should master. 10 free social media tools every PR pro should master. Social bookmarks for WordPress.com blogs.

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Pinterest Review: What is So Pinteresting About Pinterest?

Bill Hartzer

You may or may not have heard, but there is a new social media site called Pinterest. Unlike other social media sites where the main focus is to build a profile, with Pinterest, the emphasis is on “pinning” pictures that interest you to your various pin boards (hence the name Pinterest).

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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Since a blog is a form of social media, even if—or especially if—it’s a business blog, it only makes sense to design the blog in a way that will maximize interaction. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites.

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