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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. 10 Reasons We All Need Community in Business and Life 15 Hot Digital Marketing Trends for 2020 [video + podcast].

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

Apple 139
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They often let you see the people behind the avatars as they know they are their own best ambassador. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training System + Member Community . Make and own their mistakes. Know themselves. Additional Resources: .

Brands 167
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10 Reasons We All Need Community in Business and Life

Pam Moore

When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Community Doesn't Happen Overnight. What changed? Friendship.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage online communities to research your dream customers. How to leverage email marketing for customer research. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer. How to tap into industry reports for customer research.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.