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This Week in Social Media – 5/8/2013

Social Media Marketing

The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. In the automotive space, online reviews are just as influential as professional opinions for buyers. Do you really have a good story to tell? Why does your brand need a content studio?

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

When creating a campaign within Power Editor, select the new “Lead Generation” objective. Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make.

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