Waxing UnLyrical

MARCH 6, 2015

Stephen Waddington’s post on the subject has been getting a lot of interest; some of the pain points he calls out for U.K.-based Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. This isn’t just me ranting (though I’ve done so before ). This time it’s the U.K.’s

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Waxing UnLyrical

AUGUST 31, 2015

And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” ” 2. PR is not changing.

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Waxing UnLyrical

SEPTEMBER 25, 2015

Stephen Waddington of Ketchum. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Richard Bagnall of PRIME Research. Johna Burke of BurrellesLuce.

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Waxing UnLyrical

AUGUST 14, 2015

Stephen Waddington of Ketchum. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. In honor of Measurement Month we’re pulling out all the stops with not one, not two, but ELEVEN amazing guests! Aseem Sood of Impact Research & Measurement Pvt Ltd. See you all there!

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