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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Guest Post by Kerry O’Shea Gorgone. Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker and writer. Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts , named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc.

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19 Podcasts That Will Make You a Better Social Media Marketer

Hootsuite

This podcast features interviews with best-selling authors, like Guy Kawasaki and Seth Godin. Marketing Smarts with Kerry O’Shea Gorgone. Social media whiz Kerry O’Shea interviews a different marketing master each week. The Marketing Book Podcast with Douglas Burdett. Marketing Smarts is another top-rated podcast.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Why: Kerry O’Shea Gorgone wrote a terrific post last year on how Denny’s creates “content and an experience worth sharing” over on {grow}. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Bonus – there’s a pic of a dog named Lola!

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

In this guest post for Mark Schaefer ‘s Business Grow, Kerry O’Shea Gorgone examines predictive modeling. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Has your business used measurement to overcome a significant business barrier? Please share in the comments below.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

For a really excellent read on this subject, check out Kerry O’Shea Gorgone’s recent post over at {grow}. There’s just no point in my regurgitating Kerry’s already excellent advice… so please do make sure you read it. Are you already using all of these pillars? Did I miss any?