Authentication Insurance Loyalty Retail 
Hootsuite
JULY 4, 2022
While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.
Sprout Social
FEBRUARY 26, 2024
So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.
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Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.
Sprout Social
DECEMBER 19, 2023
Investing in your team today can drive acquisition, loyalty and growth tomorrow. For example, a social media manager at a global retail brand will have a very different day-to-day than a social media manager working at a regional insurance company. Social media manager Social media manager roles vary by industry and team size.
agora pulse
MAY 6, 2020
Britain’s biggest car insurer, Admiral Insurance said it would return £110m to its policyholders, a £25 refund for each vehicle. The gesture was praised by customers and non-customers alike, creating brand awareness and increasing brand loyalty. In other words, predominantly organic, authentic marketing. Be authentic.
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