Convince & Convert

DECEMBER 30, 2011

NOTE: Since I posted this on July 3, I learned that Google has acknowledged their special feed from Twitter expired July 2. Conversely, Google has all the traditional ranking data, an enormous customer base via Google AdWords, and a suite of complementary products that’s so large it’s sometimes easy to overlook.

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

NOTE: Since I posted this on July 3, I learned that Google has acknowledged their special feed from Twitter expired July 2. Conversely, Google has all the traditional ranking data, an enormous customer base via Google AdWords, and a suite of complementary products that’s so large it’s sometimes easy to overlook.

Google 147

Google Picasa Engineering Adwords 147

Buffer Social

JUNE 9, 2016

Start with the “ Big 4 ” when measuring marketing results: Social media metrics (followers, reach etc) , channel (how people arrived at your website) , consumption (page views, time on page, etc) , conversion. Take advantage of social monitoring tools like Respond , TweetDeck , and Mention to listen to audience conversations.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Sprout Social

AUGUST 17, 2021

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Plus, Sprout’s social listening tool let you discover conversations across the web to clue you in on what your audiences and potential customers are most interested in.

Communities 127

Communities Engagement Tools Tweetdeck 127

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

HootSuite puts all the accounts in one single interface (you can do the same with TweetDeck and Seesmic, I believe), but in terms of passwords, I usually use KeePass to store them with other relevant account information. I DO own one for ORM, but I’ve left it as a news feed. I see your Tweets and they’re mostly broadcasts.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Sprout Social

AUGUST 15, 2019

The custom URL tracking feature gives you a more in-depth insight into how your posts are performing in terms of referral traffic and conversions. This isn’t too surprising considering how it gets real people with individual voices talking about your content, leading to a more organic and authentic connection. 8: TweetDeck.

Social Media Management 103

Social Media Management Social Media Tools Tweetdeck 103

Sprout Social

OCTOBER 3, 2018

This is why political candidates, particularly during widely visible elections, are smart to embrace what makes their supporters love them and make waves right from the social feeds. We often forget this these details are plainly visible in Tweetbot, Tweetdeck, and other clients. Social listening. Competitive research.

Campaign 110

Campaign Social Media Issues Instagram 110