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How to master social media for retail in the UK

Sprout Social

In today’s ever-changing retail landscape, brands are divided into two groups. The importance of social media in UK retail has only grown. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers. The latest data indicates a notable surge in its use.

Retail 91
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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.

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5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them)

The Realtime Report

Case in point: In January 2024, retail giant Amazon faced backlash when several of their products were listed with nonsensical names like “I Cannot Fulfill That Request.” By integrating AI thoughtfully and strategically, you can create compelling, authentic content that resonates and strengthens your brand’s presence.

Content 91
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Here are five of the ways we’ve approached this at Sprout. Spread the word.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40
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Creating an online review management strategy

Sprout Social

For a retailer, common topics might include staff demeanor and customer service, product selection and stock, ambiance and checkout wait times. You’ll want to draw up a document of items frequently mentioned in reviews and appropriate responses. During your audit, you probably saw some of these common scenarios.

Review 103
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How to Build a Strong Instagram Community

Later

He'd bought the jackets to take apart, to learn how they were constructed, so he could remake the iconic French workwear jacket. Going Live on Instagram is one of the most direct and unfiltered ways to connect with your community, which is great for showing the more authentic side of your brand. . View this post on Instagram.