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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

I can’t remember the actual badges but it was something like Video Hero for people who rate or comment on Corporate Videos on the intranet, and so on. A point for every comment you make, a point for every video uploaded etc. Commented 1000 times? Atlassian Confluence wiki karma. Badges for levelling rewards.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Did someone post a negative comment on your page? More than 1.7

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Did someone post a negative comment on your page? More than 1.7

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The ABCs of Startup Marketing

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment!

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