Direct Marketing Observations

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When Does Online Privacy Not Matter Anymore?

Direct Marketing Observations

CtoCloud Application is requesting permission to: Manage your contacts. Perform these operations when I’m not using the application. Depending on what your beliefs are, the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised.

Privacy 168
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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

For many marketers, they look at data models that break out behavioral with layers of demo and geographics mashed in. The problem is that by the time the ads hit, the data models have shifted and the intended groups have moved on. Could you use those applications for consumers to self segment themselves and find commonalities?

Marketing 152
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5 simple ways SMB’s can readily adopt social media and get rolling in one day

Direct Marketing Observations

How do you do all that- You use a 3rd party application like Tweetdeck which allows you set up individual columns for each of the above mentioned. In theory if you don’t want to have conversations, that will not prevent you from mining valuable data. The good news? The other good news?

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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

The challenges, however, are this, and I think this is applicable across all industries. Be data-driven. Cancel that, be data-obsessed. Fresh content or not, you’re probably asking how can you tell your company’s story if you’re not allowed to “really” tell your company’s story? Test them against each other.

Industry 146