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Applications

Biotechnology

Marketing

Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry

Industry Social Media Biotechnology Marketing

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

JUNE 27, 2008

According to Tom Davenport, a knowledge worker is “someone with high degrees of expertise, education or experience and the primary purpose of their jobs involves the creation, distribution, or application of knowledge.” The project team included people from design, development, marketing, product management, and research.

Collaboration

Collaboration Study Diagrams RFP

Social Media Informer

Social Media Marketing Challenges in the Biotech Industry

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

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