Applications Biotechnology Groups Marketing 
Direct Marketing Observations
JANUARY 31, 2024
If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.
Buzz Marketing for Technology
JUNE 27, 2008
According to Tom Davenport, a knowledge worker is “someone with high degrees of expertise, education or experience and the primary purpose of their jobs involves the creation, distribution, or application of knowledge.” Table 1 shows the grouping of participants by job title and the number of participants in each group.
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