Direct Marketing Observations
JANUARY 31, 2024
I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The challenges, however, are this, and I think this is applicable across all industries.
Buzz Marketing for Technology
JUNE 27, 2008
According to Tom Davenport, a knowledge worker is “someone with high degrees of expertise, education or experience and the primary purpose of their jobs involves the creation, distribution, or application of knowledge.” 2 Examples of knowledge workers include managers, salespeople, nurses, doctors, lawyers, judges, and analysts.
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