Direct Marketing Observations

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The Social Media Press Box

Direct Marketing Observations

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. I know, apples and oranges right? This could be a problem.

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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

That proof comes in comparing what they already know and are familiar with and in a way that they understand like reports and measurements that can compare traditional apples with digital apples (apples to apples). Tags: hashtagsocialmedia social media marc meyer jason breed. via hashtagsocialmedia.com.

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It’s Not About Social Anymore

Direct Marketing Observations

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

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On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. What happens? Life goes on. Did he die?

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What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. It was the power of social to me on a very small but large scale all wrapped into one.

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What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. They may be Apple, but they aren’t stupid! What do you think will continue to move the dial for social media?