Dave Fleet

APRIL 5, 2012

If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do?

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. What impact did these social media indicators have on brand awareness, preference, and sales?

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JANUARY 11, 2021

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Social media activity isn’t an end unto itself – and ideally it can help to drive that data collection. Build on your own land.

Social Media 195

Social Media Apple Privacy Data 195