Debbie Weil
FEBRUARY 8, 2012
You launch your product - or book - when it's good enough. Of course, you can also sell your eBook on Kobo, the Nook, Sony and Apple. You don't need permission from a big New York publisher. The theory beyond agile software development and lean startups works just as well in the new world of publishing. It's in beta.
Debbie Weil
NOVEMBER 14, 2011
The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. Wiley got the book into the various formats (Apple, Amazon, B&N, Sony, Scribd, etc.) More on that below.
Debbie Weil
NOVEMBER 14, 2011
The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. Wiley got the book into the various formats (Apple, Amazon, B&N, Sony, Scribd, etc.) More on that below.
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