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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location? And what about privacy?

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Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It's something to pay attention to.

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The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). convergence.

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Six Links Worthy Of Your Attention #25

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"Is GPS eroding our brain? But that may be what the GPS has done to our brains. What will Amazon , Apple and the big book retailers do to play along or catch up? book retailer. book retailer. It may be eroding your brain - MSNBC. " (Mitch for Hugh). bitcurrent. bite-sized edits. david mamet.

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Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog

Bare Feet Studios

I had enabled the “Find My Phone&# feature that interacts with the GPS on the device. It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy. When the Apple Stores and the ATT&T stores have no phones, check your local Radio Shack! Stress: no need.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Apple iPhone 3G This, RIM BlackBerry Bold That: How Important is 3G REALLY? Apple iPhone 3G This, RIM BlackBerry Bold That: How Important is 3G REALLY? 100,000 retail value. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers.

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