Akamai Marketing
SEPTEMBER 10, 2013
Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.
Akamai Marketing
MAY 19, 2015
This is one reason why Apple’s early emphasis on design caught on with early adopters, they loved the elegance of the product and interface, the art of the experience. Early Adopters Are Attracted to Art, Emotion and Adventure. Perhaps more than any other target market, early adopters are pulled in by emotion, art and adventure.
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