article thumbnail

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. — Brooke V.

Survey 89
article thumbnail

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right?

Yahoo 115