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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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20 Top Social Media Tools to Try in 2018

Buffer Social

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape 1 Chief Marketing Technologist Blog , 2017.

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The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . Here’s our Ultimate Guide to Pinterest Marketing: Table of Contents: The Power of Pinterest Marketing for Business.

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Instagram Shoutout Guide for 2020

Pixlee

First, it’s essential to know why Instagram marketing is important for a growing brand. . So let’s dive into our guided tour on Instagram shoutouts and how to incorporate them into your social marketing strategy. . After all, Instagram Shoutouts are another form of influencer marketing. What is a Shoutout? Paid Shoutouts.

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21 Instagram Story Ideas + 5 Expert Tips For More Views & Engagement

Keyhole.co

What you can do: Encourage your followers to share photos of themselves using your products with a specific hashtag. Partner with pet influencers or ask your followers to share pictures of their pets with your brand’s product using a specific hashtag. This is one of the best ways to promote your brand because it’s authentic.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.