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25 brands every social media manager should follow on social

Unmetric

Two key takeaways from their social strategy are to have regional social handles by country and also participate in trending topics and memes. B-Dubs owns its “wings, beer, and sports” branding both in the restaurants and on social. Its social team leverages every major sporting event for campaigns.

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Selling on Instagram: Everything you need to know

Sprout Social

River Island supplements its commercial content with images from customers sporting its wares. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. As a side note, this speaks to the importance of putting together a social media content calendar.

Instagram 105
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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

Instagram says it does not verify general interest accounts like meme roundups. Category: You can choose from news/media, sports, government/politics, music, fashion, entertainment, blogger/influencer, business/brand/organization, or other. Fan accounts also don’t qualify. Use the name that people generally know you as.

Instagram 111
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Social Media Terminology: Social Media Words You Need to Know

agora pulse

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. A Quick Start Guide to Social Reports. Direct message (DM).

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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Using social listening to assess audience fit.

Brands 107
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Songs are getting shorter as artists take a “ meme-first ” approach to creating music. For example, Nike saw that few young women in Italy take part in sports. Nike identified this as an opportunity to get more young women involved in the sporting world. They unite social data with other data for a holistic view.

Trends 145
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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Images (like graphics, memes or photography). Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A There are so many layers to social media management,” says Powell. Sports: James “Jimmy” O’Brien (@JomBoyMedia).

Brands 73