Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

FEBRUARY 21, 2012

3 years ago, the numbers bordered on the ridiculous but some trends were starting to take shape. But underneath that astounding growth trend, was a disturbing stat. One that will do 2 things. First, it freaks people out and then, it spurs people into action. Look at how long it has taken us to get over big numbers!

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148