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Direct Marketing Observations

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Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Maybe not so much in an analytical way but we do measure our daily outcomes. Was it fun? Did we lose? Was it worth it?

Sentiment

Sentiment ROI Company Strategy

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media

Social Media Sentiment Comparison System

Direct Marketing Observations

How do you Measure Success?

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

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