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Direct Marketing Observations

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

FEBRUARY 21, 2012

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. . “Return on investment on social media activities has been challenging to most companies in 2009.

Data

Data Social Media Radian6 ROI

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. Traditional Marketing Comparison.

Social Media

Social Media Sentiment Comparison System

Direct Marketing Observations

The Evolution of Our Data Fixation in Social Media

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

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