Waxing UnLyrical

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd. New trends?

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. I thought this was a refreshingly different post.

Klout 105
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.