Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 28, 2011

A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. But is number of users the best metric to track?

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

Granted, its a general tool, if for example, your audience are a specific subset, say Mom’s, you might know some other things about your audience and how they like to interact, but this is still a great place to start.While this information is not new, its still relevant, so go ahead and check it out. Think about it.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. I anticipate that Google will also begin to add a value to those shares much the way they do in Google Analytics for clicks or other pre-set goals. When there is a cost savings, then that should be included in the ROI model as well.

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ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 9, 2012

There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Sometimes you want more information than just an email, when someone is inquiring about your services for example. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed.

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WordPress Class Cost SEO 213