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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290
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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Knowledge of tracking and analytics software.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You can grab your copy from one of these awesome retailers: Facebook Marketing – Amazon Facebook Marketing – Barnes & Noble Facebook Marketing – Borders Facebook Marketing – 800CEORead Facebook Marketing – Books-a-Million Note: There is a Kindle edition available but not iBooks or audio versions, as of yet.

Facebook 259
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). You still need to learn how to track your Google Ad with Google Analytics. What is Google Ads?

Adwords 145
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Pro tip: Collection ads work especially well for retail and travel brands. It’s the perfect fit for a retail brand. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM). Instagram analytics. Twitter analytics. Messenger ads.