agora pulse

APRIL 5, 2017

Since we keep a record of the changes we make on Basecamp, we can easily look back to see which changes contributed to the difference in the comparison. Platforms (desktop vs mobile – select at least one). Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Excluded locations.

Adwords 133

Adwords Metrics CPC Campaign 133

Buffer Social

NOVEMBER 2, 2017

Going back to our Nike example, awareness-type content might be a video series on selecting the proper shoes for all types of activities, or it might be a complete comparison guide on the latest shoe fashion. You can target users based on age, location, mobile device, interests, income, job title, and tons more.

ROI 111

ROI Advertising Conversation Social Media 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

CPC 85

CPC Video Cost CPM 85

Sprout Social

JULY 26, 2019

CPC – Cost per click. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. GA – Google Analytics. The amount of exposure that your company owns in comparison to the competition. CMS – Content management system. SMP – Social media platform.

Social Media 112

Social Media Software CPM CPC 112