Snapchat Advertising 101: How to Run Effective Snapchat Ads
Hootsuite
JUNE 8, 2020
You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. As with any type of ad campaign, it’s important to be familiar with the best practices before you start making your own ads, especially if you want to maximize your budget.
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