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Business Transformation. From Marketers To Makers.

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If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase.

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The State of the Bot Going Into 2018

Twist Image

RFPs for chatbots have arisen in verticals as diverse as banking, government, healthcare, and retail. Apple will dominate messaging in 2018. In my opinion, the most important event in 2017 was Apple’s “Business Chat” announcement at WWDC17 in April ( [link].

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Ultimate Guide to User-Generated Content

Later

Showcasing diversity in UGC cannot be a token gesture, it needs to be embedded in your strategy — so make sure you pay attention when the time comes to collect your UGC. . One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . View this post on Instagram.

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004 Shapeshifter – ChatGPT and Jobs. Australian UnderEmployment skyrockets? Curiosity and Resilience while adapting to AI

Laurel Papworth

Now, many journalists are either working in a diminished capacity, or if they do have the same job, they’ve had to upskill data analytics, data research, what’s trending, and also on technology, recording audio, recording video, editing in Adobe, or Final Cut Pro, publishing online. Google, Apple, Facebook.

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