Dave Fleet

SEPTEMBER 7, 2010

I think it’s time to move beyond sheer demographics when we’re planning social media campaigns, and towards more sophisticated analysis. Let’s move away from generic demographic analysis and towards more sophisticated, critical analysis. Tags: social media strategy audience. What do you think?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

FEBRUARY 28, 2013

Content Strategy: How do you stay engaging while driving business results at scale? Content strategy is a shiny object right now (in a stroke of amazing timing, Edelman appointed Steve Rubel to the new post of Chief Content Strategist yesterday – congrats Steve). Check out my related post on tips for scaling customer service ).

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

FEBRUARY 16, 2016

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414