Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. They immediately set me up with a trial and turns out, I love the platform! The retail brand noted this trend and decided that there was enough interest to build a successful campaign around it.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. They immediately set me up with a trial and turns out, I love the platform! The retail brand noted this trend and decided that there was enough interest to build a successful campaign around it.

Hashtag 60

Hashtag Influencer Trends Industry 60