Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. MORE >>

Regular readers will know (and appreciate) that I am typically involved in several projects that amplify the analysis I post here at MSearchGroove. retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. Please contact Ria Nielsen directly for details. To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. am excited to include M&S , a U.K. Call for mobile marketing case studies. MORE >>

Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. This dovetails with new numbers from Nielsen. ABI and other research firms have said they were caught off guard by the explosion of highly innovative use-cases deployed by retailers and third-party players, and many have had to adjust their forecasts upwards. The audit also found that 7 percent of the Top 500 retailers have introduced a downloadable mobile app, compared with just 2 percent the previous year. MORE >>

In brief: Building on the tremendous positive response to a recent talk on app marketing I catch up with Mike Lurye, Director of Product Marketing at Amdocs Interactive , to connect the dots in the models that will enable a developer/retailer ecosystem, pave the way for a Long Tail of app stores and allow operators to stay in the game after all. It was an excellent session with Joe Lally from MTV Networks and Jerry Rocha from Nielsen and Gary Schwartz, CEO of Impact Mobile , and one that provides a great deal of material for future MSG analysis and follow-up.). MORE >>

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   If people want to talk about a product in terms of the solution or social factors, if they want to find substitutable purposes for things that never sit next to each other on the retail shelf, God bless them.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. MORE >>