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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. And once you do, you can give them exactly what they need.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. And once you do, you can give them exactly what they need.

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