Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A competitor analysis is often done too. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. They are strategic advisors.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334
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Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

There are quite a few surprises such has YouTube has more users than Facebook , people with higher education are more likely to be on Instagram and SnapChat counts a quarter of US adults as users (as many as LinkedIn). In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign.

YouTube 67