Dave Fleet

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Percentage change analysis. Google Analytics integration. Percentage Change Analysis. In a nod to people using Radian6 to produce regular reports, you can now include a comparison of time periods within your topic analysis widgets. This time around: changes to the Radian6 dashboard. Key Changes. Refresh button.

Radian6 313
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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277
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A Digital Lens on the U.S. Election

Dave Fleet

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Twitter Triumphs over The New York Times”. This self-curation creates self-reinforcing echo chambers and narrows the perspectives to which we’re exposed online in a way that wasn’t present in the pre-Internet era.

Analytics 305
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A Digital Lens on the U.S. Election

Dave Fleet

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Twitter Triumphs over The New York Times”. This self-curation creates self-reinforcing echo chambers and narrows the perspectives to which we’re exposed online in a way that wasn’t present in the pre-Internet era.

Analytics 150
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Reflections on the changing digital agency environment

Dave Fleet

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. On Google, mobile search surpassed desktop search for the first time. Mobile use dominates on the older social networks, too.

Mobile 105
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Still, even though these results affected my likelihood to purchase, if I were to purchase the pen (which I may), a search engine would likely get the credit — even though search has done nothing to influence my actions up to this point — as I would use Google to find the company’s website.