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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. What About the Silent Lurkers?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. Go join that!

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. It’s a way of showing followers that you have physically visited a geographical location or event. It’s not tied to any specific event or promotion, and can bring traffic to your website for years to come. —F—.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Try sharing different types of content, like personal stories, factual information, in-depth analysis, or even humor.   Respond to a catalyst event One interesting technique worth exploring comes from HYCU’s CEO, Simon Taylor.  Mix up the type of content Threads don’t always have to be long and detailed.