Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Sprout Social

AUGUST 3, 2022

In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach.

YouTube 107

YouTube Advertising CPA Cost 107

Jon Loomer

JULY 2, 2015

The default view of Ads Manager was a very top-level performance analysis. Placements include: Desktop News Feed. Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. Custom Ad Reports Front and Center.

Facebook 114

Facebook CPA CPM Campaign 114

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok calls itself the “destination for short-form mobile videos.” The video feed plays the minute the app opens, instantly sucking viewers in. Average cost per one thousand impressions (CPM) is $10.

Brands 145

Brands Meme Hashtag Remix 145