Small Business Mavericks

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Are Long Or Short Blog Posts Better?

Small Business Mavericks

But there is a problem with his analysis. This is where you, as the blogging spokesperson for your company, need to develop a little discernment. What works for one person or company may not work for another. So who wins? Bill Belew at Search Engine Journal summarizes both arguments well. You should develop your own strategy.

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How Valuable Is Your Free Content?

Small Business Mavericks

He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address. The white paper on technique analysis? Why analyze technique?

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