Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.
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