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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The same rings true for demographic data.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions.

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Top 10 Sprinklr Competitors & Alternatives [Comparison]

Hootsuite

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Brandwatch Source: Brandwatch For those looking for a data-driven Sprinklr competitor, Brandwatch is the perfect choice.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Hootsuite Streams can also help you spot potential brand crises early and protect your online reputation. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Read more about avoiding brand safety risks here.

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Social listening: Your launchpad to success on social media

Sprout Social

Using social listening to aggregate that data. . Both social listening and social media monitoring are critical for brands, though. Think of listening and monitoring as a sort of spectrum (see below). Brands big and small can benefit from listening data. . Listening is about understanding the bigger picture.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Sprout’s AI and automation features also act as a virtual data or copy assistant. And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule.

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