Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 104

Examples Template Templates How To 104

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Good rationales, diagnosis criteria and chart analysis. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Nevertheless, the social media ROI debate is not over.

Social Media 198

Social Media Tools Tips ROI 198