Convince & Convert
FEBRUARY 23, 2010
I’m constantly referring back to Forrester’s POST methodology when planning campaigns. – [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.
Webbiquity SMM
JANUARY 19, 2012
Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., It also finds and shows you “other pages in your pool,” referring pages you may not know to track. URL links).
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Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory.
Webbiquity SMM
AUGUST 16, 2010
.&# She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Managing Your Reputation Online: 5 Essential Tools by CIO Magazine.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Also it has one of the nicest interfaces with great looking graphs and wizard like charts. They offer 2 products: Heartbeat and MAP.
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